Brown Chicken

CASE SYNOPSIS Marketing problem of cryptical& brownness spendthrift pabulum 145 Bach Mai Hanoi I. approach 1. The immediate pabulum constancy in Hanoi refrain provender eating houses in Hanoi in sunrise(prenominal)-made years are often compared with mushrooms after a dumb rain. It is hard to list out the precise anatomy of in all immobile food for thought restaurant in the city including several(prenominal) of famous names such as KFC (20 restaurants) , BBQ (13), Lotteria (16), and numerous of a nonher(prenominal) cutting-comers in this play ground. This is due to the fact that extravagant food has become a popular and favorite food of anyone who ask food for convenience and food for enjoyment, especially the younkerfulness. Fast food manufacturing, therefore, is attracting more players to this full of potential field with the propensity to crystallise profit in the closely way. 2. racy and cook Rich & Brown Chicken, a Korean fast food brand, is the new face in the Hanoi fast food assiduity. It was form in 2007 in the context that the fast food industry is grooming in Hanoi. Below is the information of Rich & Brown.

| brand name |Rich & Brown fast food | | fellowship |Rich & Brown Joint Stock Company | | ken |145 Bach ! Mai Street, Hai Ba Trung District, Hanoi | |Target customers |The youth in Hanoi | II. Status 2007: Rich & Brown fast food brand was launched. [pic] Picture 1: Rich & Brown fast food restaurant 2007-2011: ? Rich & Brown began to snuff it with one restaurant at 145 Bach Mai Street. ? by and by opening and runnel some promotion campaigns, the sale was poor. ? The customers visits to the restaurants were not high. ? Few hatful knew about Rich...If you want to get a full essay, entrap it on our website: OrderCustomPaper.com

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