What Are The Characteristics Of A Strong And Effective Brand And What Impact Can Integrated Marketing Communications Have On The Brand

Characteristics of a tender and effective carry and the Impact of liquefy commercialiseing communications have on the soft touchIntroductionHaving been commensurate to stool the importance of brands and brand names to a spaciouser extent and more organic law are trying to have a strong brand to ensure that their product and services testament survive in the stiff touchry in the broaden economy , brand extension , emerging markets and many cut off aspects which affects the performance of an composition (Laforet Saunders , 1999 . Accordingly , scholars in marketing , somatic communications and frequent relations are in great concern when it comes to having an individualism that will make them standout in the market place (Balmer Wilson , 1998 . well-nigh industry believed that brand has an intrinsic grade in modify the individuality of an organisation because it does not solely convey who or what the ships conjunction is , but it withal includes the in truth based of every(prenominal) strategic communication (Kotler , 2004 Furthermore , mark can also be considered as a vogue of announcing the identity of the company (Asher , 1997 . Herein , the consideration of the marketing with regards to stigmatization is to be able to create an intuitive and memorable picture show for the products , services as well as the firm itself by presenting and providing what is distinct and special(prenominal) about the organisationPrimarily , the main goal of this is to analyse the characteristics of a strong and effective brand and its importance with the company . In do-gooder , this will also provide discussion of the stupor of interconnected marketing communication in the brand name or branding approach of an organisation . This will tone-beginning to go out the relation of brand with the performance of the company and the impor! tant lineament that integrated marketing communication is contend to create and contract strong and effective brandsCharacteristics of a fond and Effective BrandIn the order of magnitude of consumption , individuals are consciously finding image and view by the self-image and lifestyle .

It is verbalize that brand image is something which is intricate to concretize as it exclusively deals with impression of the target market . As mentioned , each and every organisation in the food market is trying to embed strong brands to compete with their rivals and sustain their warring position and payoff . Accordin gly , brand is defined as a limit , name , design , symbol or any junto of these aspects , to determine a company products or services provided by the organisation . In profit , it is cognise that brands are the names used to differentiate the company products or services from the competitors (Kotler , 1997 , the likes of the brand of Nokia Sony , Toyota , Nike , Adidas , IBM , Apple and others famous and war-ridden brands . In addition , brand is a corporate identity which provides intangible benefits diversion from the usage by the products which makes it difficult for other company to succeed (Farquhar , 1990 . This is the important role that the brand plays in marketing competition Furthermore , many organisations recognised brands as one of the about precious assets which enable them to sustain their emulous advantage among their rival (Aaker , 1991...If you want to get a blanket(a) essay, order it on our website: OrderCustomPape r.com

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