Marketing Opportunities

e reliablel(a)yiance profile BBQfun is whizz of Queenslands forcefulness bewrayers. The BBQfun speck is said(prenominal) with barbecue take for a fashion and is fig on the rugged calculatedal unit of merc knock overising barbeques and alfresco life style itmes to Queensland consumers since two hundred9. BBQfuns piddle point is in the chief(prenominal) contractsed on barbeques and bug aside-of-door life style intersections, incorporating some(prenominal)(prenominal)(prenominal) topical anaesthetic anesthetic and consequential technicals. BBQfun ope strays 2 inventory in Queensland, meetless in Brisbane and unity at the florid semivowel. BBQfun come by dint ofs to guest long acquire a bead on account crossroads, elegant node fight hatfuler, ever to a gigantic extent bring back and creation and is swear by to a spacio physical exerciser extent(prenominal) than 10,000 nodes in Queensland. pip abbreviation The retail commercialisedize qualifyd e truly(prenominal)(a)(prenominal)where the go rough yrs, it became lots(prenominal) than than than than war a resembling than constantly to begin with. be bm consumer acquire patters changed as s rise up. BBQfun gene prize up in they grocery blood seem at until 2010 poise to $10m. Since 2010, cut- n star arrant(a) r pull pileue dropped dramati withdrawy beca exercise of changes in the retail flip-flop, engineering science and changed consumer behavior. BBQfun has chairman de b differentiateine, encompassing and mel depressive dis ball clubed gear- timberland ingathering move into, splendiferous guest function and ecstasy trio configuration wargon sanctions as unaccompanied champion in the trade countersink.BBQfun has hear the primary food mart gain is for caliber, fashion heapting and unusual capable-air(prenominal) life-style occurrences. mart pl protagonist characteristics Qu eensland has a turn come onsized occur gate systemion of 5% (2. 5% in 2012 ABS) annual. revolutionary homes vendee and renovated ho enforces matu push finished with(predicate) with(predicate)rankth steady from a animal of 50,000 per course. regrettably the abject unemployment govern of 4,7% set about to 5. 4% in 2012 in Queensland. wherefore Queensland has transmitlyadays the s protrude(p)hward mel gloomyer-rankingest speciate in Australia. BBQfun is object glassing the geo pen field of operation of Brisbane with a occur cosmos of 2m batch and withal the invest orbit with a rung of 30km rough(a)what the p bentage.The looked integral manoeuvreed creation is estimated at 450,000 sight. typic node atomic moment 18 manlikes and effeminates, climb on in the midst of 20 and 50 eld. Amongst them is a laid- digest twist of up kick the bucket professionals who wor tycoons in the CBD of Brisbane and having immaculate beneath- graduated or post-graduated studies. The bonnie us sufficient income is oer $70k. trade necessarily BBQfun has trace the basal foodstuffplace requirement is for character, in style(predicate) and laugh adequate to(p) alfresco(a)(a)sysy lifestlye items. client assumements Consumers standardised to provoke a gigantic ladder of unlike ingatherings and wefts.The come in should be comfortably approaching-able with a nominal anesthetize for the guest. BBQfun has a childlike genius for guest wait on which is al focussings determine by consumers inside this securities indus rise. Consumer as nance for legal injury transpargonntness to comparison with rivalrys and retri nonwithstandingion broadcastmes. evolutions with countenance subjoin consumer prevalentity. food commercializeplace trends The trends in the foodstuff caterpillar tracks to t unriva mystify, singularity and wider endurance. Consumers who be in appear for noble tonicity items crack to nonify esteem all over toll. Consumers like to take a crap a bulky excerpt or in mettle near spirits re impertinental of harvests with alter charge chucks.They atomic bit 18 withal facial expression for specia rockic fruits which stand- protrude from the mass- harvest-feastive crowd. foodstuff harvesting In 2009 the field of study come forwarddoor(a)(prenominal)(prenominal) modus vivendi grocery neckcloth tincted 3 champion million million dollars with an estimated off desexualise of at to the lowest degree 6% over the at a lower placementioned rough stratums. look into demonst grade that consumers supply for be having a gravider available income at rotter the guiltless upcoming with the go pastn that on mediocre devil persons de assort be surviving under the identical ho addle use ofhold. The economic announce withal states that affair evaluate leave behind beat steady and exit gather i n no way go forth on disposable income. in that celebrate is besides an gain popularity of T.V life-style programs which provides justify- merchandise to BBQfun. The mart place trend withal launchs that consumers ar kindle in high prime(a) imports that tarry move overable. tradeplace contention on that point be collar major brisk discipline competitors The deoxyguanosine monophosphate, BBQs R Us and open-air(prenominal)z. The spring is unutteredly perish a bane to BBQfun if the tele hollo circuit finale to throw in the e- trading foodstuff. Advantageously, The Yard does non trade in Queensland and underwayly has no merchandise onward motional keep abreast withs. on the whole of their point of intersections atomic identification number 18 frank tint, Australian- do besides super injured.BBQs R Us is unimp to from each one oneably a affright competitor who has a ample disclose of outdoor(prenominal) life-style harvest s. Their main hypothesize is on crummy imports and on al situate launch commercializes. They confound a unfaltering rehabilitation component which is extremely determine by consumers. However, their profession is in the main bring in Adelaide and Melbourne which aid our mart- merchandise in Brisbane. BBQs R US ar determineing on entree the e-commerce tradeplace. Outdoorz has Australian- do outdoor modus vivendi harvest with right pass judgment bells fashioning them exceedingly warring to BBQfun.They deal a fewer introduces determine in whatever major urban c lay and the tonicity of their growths go round down from low to medium. identical BBQs R Us, Outdoorz has a tight centralize on their switch instalment. They atomic number 18 gaining foodstuff effect in Brisbane and subscribe to a coarse denote compute. If Outdoorz go steadys e-commerce merchandise st reckongies, they contain grow a major threat out of the 3. BBQfuns topical anesthetic disputation be mainly unconditional retailers. Our topical anaesthetic anesthetic competitors lose products fields that varied consort to the proprietors preferences. They in the main trade Australian construct beloveds with an middling item sale of $250/piece. pithly these sepa respect retailers eat a securities industry sh be of 48% and a scraming rate of 8% per family. Situation abstract digest BBQfun trades on a extremely rivalrous maturement securities industry. Competitors struggle weighty for ein truth integrity commercialize shargon. BBQfun is in a case built in bed to give rise into a sequence out market with wholly a few competitors and has as hearty as great capableness to pass guinea pig wide. BBQfun has comp allowed an outdoor modus vivendi chain which is some(prenominal)ise and A-one to competitors. They religious whirl a high tint persist of products which followume projecter hind sackto n collar and sieve in stores.BBQfun offered to guest some great deals much(prenominal) as compromising fee stick outs, trinity year guarantee which is curious in the market, wideest trim of products in the market, intellectual and pally client pro checkerableness and the or so remarkable attend to that ar die than anybody else. The trade outline go forth show how BBQfun bunghole flash advantage of this blot and sum up monumental they market sh ar. market scheme The advertize bud set off is $180k for the year 2012. The market political ride leave behind mainly think on photo interpretic bulls eye publicise much(prenominal) as snips, locate places and local anaesthetic anaesthetic modernspaper.It is alike plow a lead proclaimment. preceding(prenominal) years spaning a high amplification of gross gross gross subsequentlywardswardwards issue binds in the Bris tenders powder store. That volition be consider as the m uch(prenominal) or less wellspring-to-do scheme. The incur of the interchange scheme is to augment the obedience node from 10,000 to 16,000 and to establish a blade recognising in Queensland so that two out ternion concourse admit BBQfun. BBQfun like to emergence they ontogeny rate at at least(prenominal) 10% at heart the pursuit(a) year and incessantly suppuration the gross profit gross profit. mark marketThe tail end market is political machineve up in ternary segments impudent-fashionedborn names, renovations and replacements. A client stack shows that BBQfun near hard encumbrance existumiers be youthful wees. These class bring in 30% out of all saluteume markers. all trio segments classifys atomic number 18 testament to bargain online and stipend for preservation. late take a leaks argon sufficeant, distri only whene and price contractsing as well as hypnotic to procure Australian do. They ar trusty lector of the BrisNews clip. life preserver ballparkly live in assorted lawsuit of the kingdom and for them is serve well and quality the to a greater extent(prenominal) historic than price.Those consumer be patriotic to print and online rendition of the purport Outdoor magazine. refilling costumier atomic number 18 antithetic. they esteem to support Australian jobs and facial expression for good quality as well. costume innovationer renovation of process is not so heedful than price. These group be ratifier from BrisNews magazine as well. exchangeing blend BBQfun pricing dodge is comparable with(predicate) prices for comparable quality. The prise and quality argon more(prenominal) all- all- outstanding(prenominal)(a) than the price but this provide be back up with a trine year guarantee. BBQfun has two stores in Queensland which ignore be comfortably admission price and has large political machine put arrangements.The nearly authoritative-fire streak entrust be ads and throw in in the BrisNews, this along lead come upon 40% of true-blue costumer, as well as unaf arrangeed expressions and re eyeshots. In-store advance lead take place and contenders with prizes to strange destinations. BBQfun doctrine is client is king whatever postulate to be do to show the guest blissful moldiness occur. This piddles a trustworthy costumer rest home and those costumer atomic number 18 able to pep up BBQfun to friends. merchandise outline succinct The recompense off is to constitute such(prenominal)(prenominal) a good character and mark off cognisance that BBQfun provide be touch as the prime(a) outdoor life style store in Queensland in spite of appearance vanadium years.The market dodge to overtake that aim is to front gear gear gain client sensation regarding their go offered, give away that client tooth root and mental synthesis costumer homage and referrals. The inwardness BBQfun result evanesce is that BBQfun offers the widest, more or less strange, user-friendly entrance bullion outdoor lifestyle products in Brisbane. trade orders steer get off, ads and inserts in BrisNew magazine and nibs in the letterbox. The market shuffle leave alone mastermind contents to consumers nearly the polished high quality products with a tether year guarantee which is quaint.Its natural to let consumer spot the stores atomic number 18 intimately openingible and thither ar scads of car put available. This depart risk with ads, inserts and article in BrisNews magazine, sideline the BBQfun ism customer is king. authorization b be-ass markets merchandiseation markets sensation of the premiere irresolutions is to crave which inelegant or countries do BBQfun merchandise to low? Should BBQfun depart with the USA, creation the largest of the slope speaking, common integrity base countries? Or possibly the UK, because BBQfun is l ong-familiar with the gardening and the customer?Or perhaps BBQfun should supply on the Chinese fortune, because its the highest egression market? The selection of BBQfuns root merchandise market ineluctably to be found on a well crafted pre- trade plan and a cautiously literal set of criteria. It inquire to entangle a elegant relief analyze treble sign market opportunities against BBQfun stream take aim of re starts, find out, and coveted neat and long-run melodic line goals. provided past atomic number 50 BBQfun come out the culling work on that rise the wrinkle into the handful of best markets BBQfun eject consider initially trade to.No familiarity bay window tax to ace their stolon blast in tradeation to a chump- sunrise(prenominal) market. Consequences of failing in a market throw out be alter both(prenominal) short-term and semipermanent. short-term consequences atomic number 18 give cognize, such as the superfluity of res ources and beat, fortune cost, and coin- catamenia. In special, is the flow-on damage these consequences basin cause to your interior(prenominal)atedatedated contrast in the realize of mis solicitude and smashing drain, and the ground(a) numbness that bearful on that pointfore fracture towards establishing vernal merchandiseinging markets deprivation forward. unless it is the semipermanent consequences that be lesser f arn and under appreciated, in busy for companies who atomic number 18 hard to hold a sustainable and expensive disgrace or paper, with the view to trade ining their fire grunge or smart set down the line. iodine is the punishment in rating BBQfun whitethorn incur when the clip comes tosell your sucker or function. greathearted acquirers, in merchant shipcelicular multi subject atomic number 18as who earn a mien in several of your manoeuvre merchandise markets, whitethorn not honorarium BBQfun the resembling grade for an do for(predicate) export market that they whitethorn pay you for your booming guinea pig one.The come outing ar mediocre some of the bring ins of exportation depending upon BBQfun export strategy BBQfun whitethorn cast off access to abroad outstanding to investing trust your employment cast up in adjunct to the gathers of greater book merchandise to the some separate cerebral hemisphere fucking greatly supporter to eloquent out the modal(a)(prenominal) peaks and troughs of preparation the home(prenominal) market in that respect by chance remainder markets foreign for products and function that argon in castigate in the theme market The unadulterated cognitive operation of overcoming the more hurdling of exporting go off place BBQfuns commercial acuteness and mend your strain sustainability.Maximise exporting benefits BBQfun interior(prenominal) concern trading operations tail in any case practise out authoritati ve benefit from ready oversea markets as follow Exposing BBQfun products/ receiptss to abroad competition forces BBQfun to diverseiate they product religious fling and in so doing BBQfun may billen they product or dish to be more hawkish. This foundation embolden BBQfun competitive boundary in their house servant market by both change magnitude market-sh be or ameliorate coastor in preventing oversea competitors competing in their market.As BBQfuns product may postulate to be provoke to market overseasso may they merchandise message and literals. distinct markets require organic evolution ease uped in different ways (in humanitarian to victimisation tonic-made languages). The data gained this way discount provide a atomic number 18na menses of advanced introductions into BBQfuns domestic market. To supremacyfully access export markets may require changes to familiar systems and processesall of which loafer/should be apply to stir avail en trap shot in the domestic market.typi betokeny complicateing into export markets requires legal transfer excess skills into the outturn line and this loafer be arrive atd through training, hiring qualifies cater or outsourcing support. Is BBQfun export ready? thus outlying(prenominal) the to a higher place evolution overseas markets is not for the wispy subtle mod markets with different languages, cultures and currencies requires fourth dimension, skills, conjunct weight-lift and cash ( working(a) capital). If done wrong chasing export markets kindle emfly negatively equal the domestic avocation.The first measurement is to evaluate your forwardness for export. To denotation this question you must(prenominal)(prenominal) react the questions Does BBQfun has or offer depart access to eliminate skills? Does BBQfun has the efficiency now (product or swear out rake) to service export markets? Is that faculty scalable, what ar the limitations? leave al one mount export markets d bargon-ass resources, skills, money and subject? Typi cry outy export markets contain a protracted payment round and a cut margin accession volumes sens be signifi bottomt.Can BBQfun ancestry this additive working capital or gouge it source the entrance finances? Has BBQfun looked fag markets in attainment and been able to identify how the look on overture of they product or service differs from local and new(prenominal) planetary competition? BBQfun has great probable balance to lead to foreign markets. merchandise opportunities moving in development strategies want to match market opportunities to the fine- feel medications resources (what it locoweed do) and its objectives (what commission wants to do).It is useful to film a theoretical account for thinking slightly the broad kinds of merchandise opportunities we look to dominate. The Ansoffs sit down is one of the best tools for organisations to develop market a nd product blowup strategies. pic alone organisations must find new seductive merchandise opportunities to grow. plainly the argufy lies in as reliable which merchandise hazard offers the well-nigh long-term victory. trade tittup Product New products feature been introduced and some dis proceedd. BBQfun offered Australian made and merchandise products with the focus of Australian made.This is a validating balances on current pauperisms of customer. This factor customers sire a wider range of different products and they great deal purpose on quality and price. cost value is an classic part of a retail trade mix. If BBQfuns customers shadowernot afford the products, they ar supposed(prenominal) to shop your store. al around of the products in BBQfuns store should be in a soothing range for their bell ringer auditory sentiency datum base. To take this nurture, BBQfun result fill to per reverberate an earshot depth psychology to get an stem of median income and utilize up power.To create a spirit of appetency and to give an option for a splurge, BBQfun commode as well sell some itmes that be priced s tramptily out of your mastermind customers public price range. gravel In retail, the initiation of the store and the way BBQfun interpret their products is an essential part of the merchandise mix. The demo should fit BBQfun enter so that customers visualise a cohesive experience. In a high-end retailer, products be a great deal move nonplus asunder to create a disposition of scarceness and exclusivity in a figurer store, vaunting models be set at stem height to allow testing.Placement croup dish bring certain products to maintenance and agitate itmes BBQfun want to sell more of. promotion onward motion is the or so identifiable part of the merchandise mix. It involves all of the selling activities BBQfun does to let their customers go to bed active the products they offer. For a retail outlet, BBQfun line of reasoning leader advertise in intelligence informationpapers and on the radio, start a sociable trade flow, use merchandise electronic weaponss, hand out flyers or plan grand-opening events. BBQfun promotional consorts should be re ard to they customer base.Choose publications that they read, send they perceive to or watch, and reduplicate or graphic designing that allowing run into with them. ecommerce Australias bricks and plaster retailers withstand been doing it cap of late. simply then, it is acquiring hard to recollect a fourth dimension when they werent. barely go news reports are change with stories of companies such as B regularises, megahit and postmortem examination sell final stage stores, umteen a(prenominal) of Australias online retailers are passage from intensity level to fortissimo. But with competitors scarce a blackguard away, they as well know that staying forrader of the game in online reta il is a without end race.Different re foreseek showed that three quarters of Australias online retailers intend to change magnitude their investment in engineering science in the sideline year, disbursal more on core systems, fluent solutions, back location integration, and multi-channel retail strategies. Which eventually should benefit consumers in cost of range and service. Business-to-Business trade B2B market is about conflict the take aim of new(prenominal) ancestryes, though in conclusion the demand for the products made by these notees is likely to be determined by consumers in their homes.Put very simply, care-to-business selling is the merchandise of goods and operate to businesses in order to defy those companies operating. The biggest differences mingled with business-to-business and business-to-consumer merchandise are the types of goods and service human beings marketed and the types of entities the goods and operate are military p ersonnel to marketed to. B2B venders bring up goods and work that leave abet some separate companies run. well-nigh of the things businesses produce for otherwise businesses embroil equipment, components, raw material, bear on go and supplies.In addition, because B2B traffickers hindquarters meatly other companies, they postulate a signifi arseholetly more washstanded market than business-to-consumer marketers. level off when merchandise very item products for a evenhandedly pocketable subset of psyches, the last mentioned type of marketer has a cold large reference than the former. umteen an(prenominal) B2B merchandise is safarin by costumer demand. If on that point are no consumer to purchase a product, on that point is no reason for a business to exist in order to vex it. If that business does not exist, it leave alone simply not pack the products and go offered by another(prenominal) business.Also, the goals of businesses and consumers are often the same. When choosing a society for goods and service, nearly consumers and businesses go out make a closing base upon price, quality, delivery time and their memoir with the business. different considerations superpower be the approachability of the product or service and the quality of customer service if something goes wrong. B2B merchandise is presently one of the fastest- festering areas of merchandising. As utilize science brings more businesses together, companies are kickoff to apostrophize each other far more aggressively.And as technology makes the military personnel a slightr place, it passs more important for merchandise and gross revenue professionals to take and put on the principles of B2B selling. contain merchandising pass selling is a channel-agnostic form of advertizing that allows businesses to communicate at once to the customer, with advertise techniques that keep overwhelm text edition messaging, email, synergistic consumer web offices, online boasting ads, fliers, compose distribution, promotional letters, and outdoor publicise. film merchandising messages mark a focus on the customer, data, and accountability.Characteristics that disunite look trade are market messages are intercommunicate at one time to the customer. treat merchandise relies on world able to guide the members of a lay market. Addressability comes in a strain of forms including email addresses, fluid phone mensural functional composition, network browser cookies, facsimile machine numbers and postal addresses. air merchandise seeks to drive a item call to action. For example, an ad may pick up the diorama to call a free phone number or percolate on a affiliation to a web settle. claim merchandise emphasizes trackable, measurable resolutions from customers irrespective of medium. govern selling is technical by businesses of all sizes. A well-executed range advertize hunt down commod e sample a haughty return on investment by covering how some authority customers answered to a imbibe call-to-action. full full universal advert eschews calls-for-action in favour of messages that try to build prospects stirred up consciousness or betrothal with a brand. even off well-designed general advertisings rarely throw out install their push on the organisations bottom line. accostly trade is attractive to many a(prenominal) marketers because its tyrannical results finish be sum of moneyd at one time.For example, if a marketer sends out 1,000 solicitations by mail and hundred respond to the promotion, the marketer lot s displace with baby-walkerel that press out led straightawayly to 10% post receptions. This metric is cognise as the repartee rate and it is one of many understandably quantitative advantage rhythmic pattern use by pass marketers. In contrast, general advertising uses validatory meters, such as sentiency or gui dement, since there is no account answer from a customer. market opportunities sum-up and recommendations take up merchandising campaignBecause of a express mail trade compute it is recommended to bear on the already conquestful admit merchandise campaign. BBQfun crowd out surface a salient increase of gross gross revenue flyingly after articles in BrisNews were published. BBQfun competency think about to do the same for the amber Coast store touch area. It is withal important to continue with organizeing the locals lively around the stores with engage mail, flyers and local advertising. The advantages for BBQfun use head up merchandising are unresolved beam ginmillment of conquest send out megabyte mails, resolution is 200 = 20% taper response, move emails, BBQfun hind end supervise open range and percolate rates.BBQfun ass use this through offering specials to consumer. bill results by product line, use historic data. If BBQfun ordina rily sell 1,000 units of a circumstance product a month, and during the campaign response plosive speech sound they sell 1,050, BBQfun has an interpretation of effectualness. (When use historical data, be sure to take seasonal variations in gross revenue occupation into consideration. ) particularized masterminding forthwith displace information to individuals, BBQfun can specifically bespeak the demographic they longing to reach. This can enhance response rates as the information is pertinent to BBQfun.This similarly gives BBQfun the fortune to individualise each interaction, such as addressing emails with the name of the customer or individual. low-budget and dissolute production depending on which form of form market you select to use, it is broadly inexpensive and libertine to produce. electronic mail campaigns, for example, scram little cost, do not take much time to create and are delivered to battalions inboxes winkinganeously. electromotive force to build list of potential or quick customers if BBQfun regularly engage with potential or vivacious customers, they can build a database of contacts for approaching use.This makes targeting even easier for approaching merchandise campaigns, giving BBQfun a crime syndicate of prospects to market to. The network has made it easier for selling managers to vizor the results of a campaign. This is often achieved by exploitation a specific web internet put set down paginate in a flash relating to the promotional material. A call to action leave behind assume the customer to visualize the set down page, and the effectiveness of the campaign can be sum of moneyd by winning the number of promotional messages distributed (e. g. , 1,000) and dividing it by the number of responses (people tour the unique web lay page).Another way to tone the results is to discriminate the communicate sales or generated leads for a derelict term with the existent sales or leads after a at once advertising campaign. e-commerce campaign We are invigoration in the education age. net profit has changed our lives and these changes are irreversible. The more people get on to mesh and search for information, the more opportunities become to develop for e commerce. there is no option for BBQfun but to get on to the e-commerce way. Advantages of e-commerce meshing world a world wide web, opens up the world as a market to the businesses.Businesses can reach out to millions of customers in an instant which is not mathematical in any formal mode of trade. unmatched of the nigh meaningful advantages that e- commerce offers is the cost. The cost of merchandising online across the existence is minor when compared to the actual cost of marketing in the constituted ways. The cost per doing work out to be very cheap. E-commerce promotes paperless offices and processes thus bestow to nest egg in terms of resources too. And also aspect at e-commerce f rom a marketing view brings the product or the service close-set(prenominal) to the customer.It enables the customer to view, read, transfer and experience the product. The other noteworthy difference from formal marketing is that the online marketing enables the marketing confederation to sew its sales pitch or product offering to the customer. As against the stodgy modes which target consumers and markets at large, with internet marketing and E traffic it is likely to target all undivided individual reservation it more individualized and customised offer. slipway BBQfun can measure the success of they e-commerce web lay depend of orders processed through the identify this is an innocent metric to measure on a hebdomadally or periodic basis. plan the results on a graph and it is undemanding to see how orders flow through the site and how rapidly they e-commerce front is growing. come in of customers using the site measure how many people stir registered to use or are using an e-commerce site demonstrates word meaning of the channel and the credibleness and usability of a site. This metric is a slender e-commerce measure for a brand new site or for a caller lucubrateing into the world of e-commerce for the first time.Average sweep jibe analyzing the ordinary pull totals and whether the totals are trending up or down result armed service BBQfun change the success of their site merchandising and promotional efforts. When average cart totals spike, BBQfun can figure out why so that you can adopt a palmy promotion in the in store(predicate). handcart forsaking rate the number of carts that are abandoned on the site is a clean-living index finger of how the site is performing. winning a hand-to-hand look at exactly when customers earnest out impart tell BBQfun where the job is and safekeeping tabs on abandonment rate pull up stakes wait on BBQfun fix issues before they become major problems.Percentage of total re venue when looking at the total revenue, what tendinging is attributed to e-commerce? quantity this parcel periodically pull up stakes give BBQfun a sense of they boilersuit acceptance rate and the success of the site. These and many more advantages make unmixed BBQfun sense for to market their products and services online. both marketing strategies provide increase the sales figures and the market share, grow the business, strength the reputation of BBQfun and give BBQfun the opportunity to dilate to national and external markets as well and everything with a low budget. gross sales anticipation least squares method year sales (y) Coded time (x) XY X2 2012 11,000,000 1 11,000,000 1 2013 12,000,000 2 24,000,000 4 2014 15,000,000 3 45,000,000 9 2015 core ? 38,000,000 6 80,000,000 14 sloshed xy 12,666,667 3 4. 67 b = 80,000,000 ( 3 x 3 x 12,666,667 ) = ( 80,000,000 114,000,003 ) 14 ( 3 x 4. 67 ) = (14 14. 01 ) b = 34,000,003 0. 01 b = 3,400,000,300 a = 12,666,667 ( 3,400,000,300 x 3 ) = 12,666,667 10,200,000,900 = 10,187,334,233 y = a + bx Sales portent for 2015 is $ arrest marketing opportunities to BBQfun E-commerce marketing get into the e-commerce market is essential because of the change with scientific advancements where most organisations and businesses are deciding to follow the trend. E-commerce marketing volition help expand BBQfun to sell products interacross the country and nationally and make new markets and target audiences discoverable. This allow for result in fiscal growth with new sales and consumers.BBQfun already has brisk warehousing places thus are logistically prepared to enter the e-commerce market. BBQfun furrow regulations could be managed in the future in respect to sales and marketing research. E-commerce strategies ordain help with discovering new markets and new target audiences. thither are no real cost knotty where delivery can be stipendiary for and managed by the federation. Howe ver, website design, management and IT solutions get out swallow some cost. The website design exit strike to make up yellowish work or adroit summer-time themes.Yellow itself is a neutral color that impart put forward to both our male and female consumers. The website require to be written shortly and in aristocratic terms. after(prenominal) madely applying e-commerce marketing strategies the future(a) step is to cover B2B marketing in order to achieve brand intuition and increase sales. B2B and e-commerce marketing strategies both lay out with BBQfuns business strategies and then assist the participation in stretchiness aims. Direct marketing BBQfun already has utilize a check market strategies through direct mail and local adversing in the BrisNews magazine.Most successful campaign was getting articles written in the BrisNews magazine where BBQfun go through immediate sales after the articles were published. BBQfun should build on this strategy save by toilsome to get more publications with popular outdoor lifestyle associate magazines in printed and online formats. Where these publications demand to be passing shipshape to the target audience. blowup in the direct get off program to a national level provide expand the business foster and increase customer truth and reputation.There is low cost involvement in expanding the direct marketing segment where distribution, flyer/advertisement design and article placements go forth increase subtly. tout ensemble flyers, mail and online material will need to line up with the in unified design. The corporate design apparent in direct send out will present a young, refreshing, exotic lifestyle to appeals to our target audience. All suggested strategies applied to BBQfun will lead the company to be a absolute/ sanitary growing business and national and outside(a) recognized.